Blog

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.Define your Unique Selling Proposition (USP) Take the time to ask yourself some

Continue Reading »

Do It Like the Big Dawgs!

Today we’ll look at how the kings of the industry wine, dine, and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than standard company branding advertisements. The same principles that go into putting together a high-impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should

Continue Reading »

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relations or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to using public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more are all equally powerful. Online marketing is just as, if not more, important as conventional media. Here are the

Continue Reading »

How Well Do You Know Your Vendors?

How Well Do You Know Your Vendors? It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One way you can do this

Continue Reading »

Turn Prospects into Customers Overnight!

Turn Prospects into Customers Overnight! Today I’d like to talk about how to turn prospects into customers and retain them for future marketing. While your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: Inviting Informative Enjoyable   The biggest fear of most new customers is the dread of buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing

Continue Reading »