Today we’re going to discuss how to harness the power of Word of Mouth (WOM). This will include the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So now that I have your attention, let’s get started! There are six steps to harnessing WOM: Understand your customers’ values and priorities so you can better understand why they would want to buy your products; Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards; Identify which decision stages are needed for your product to be adopted;

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a world-class marketing perspective Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.Define your Unique Selling Proposition (USP) Take the time to ask yourself some